The Marketing for Managers module will introduce you to the key concepts of marketing that are critical to managing profitable customer relationships and to an to the skills required in designing, organizing, executing and evaluating marketing activities and plans.
Learning Outcomes
At the end of the programme learners will be able to:
- Develop customer relationships and value through marketing.
- Link marketing and corporate strategies.
- Scan the marketing environment and turn marketing information intoaction.
- Demonstrate an understanding of consumer and buyer behaviour.
- Identify market segments and targets.
- Demonstrate an understanding of new product or service development.
- Demonstrate an understanding of the management of products, services,and brands.
- Formulate pricing strategies for products and services.
- Analyse advertising, sales promotion, and public relations in the contextof marketing promotions.
- Demonstrate an understanding of personal selling and sales management
- Describe and create a marketing plan
- Teacher: Nondumiso Precious Ngcongo
- Teacher: Fanny Saruchera