MECS704 (Critical Methodologies) introduces you to the theories, processes and techniques needed to successfully complete a small scale, qualitative media research project. By the end of this module you will have completed your mini-research proposal, and a revised draft of the literature review chapter for your final research report. You will also be familiar with the following data collection and analysis methods:
content analysis, discourse analysis, interviews, focus groups and questionnaires.
- Teacher: Fiona Jackson